Literati, a new subscription service for children’s books based in Austin, Tex., which debuted last November, has just begun fulfilling orders. The online service, unveiled at the Texas Book Festival, charges a recurring $9.95 membership fee for five curated titles a month.
Jessica Ewing, Literati’s CEO, said the company promises parents “developmentally age-appropriate books” for children from newborns to age eight. Customers, who receive five titles per delivery, can keep the books for a week and then either purchase them or return them. Discounts are offered on an escalating scale: 10% off the purchase of one book, 15% off two books, 20% off three books, 25% off four books and 30% off five books. “We are operating like Trunk Club and similar try-before-you-buy services,” said Ewing, a former Google executive who moved to Austin to become a writer.
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